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Jeep Wrangler 4xe Jurassic Rated
Who is the real star of the summer’s latest blockbuster, Jurassic World Rebirth (opening July 2, 2025)? The dinosaurs, or their resilient victims? It’s the Jeep Wrangler 4xe, now “Jurassic Rated”—a clever play on the brand’s famed Trail Rated badge.
The star vehicle isn’t just any Wrangler. This hybrid powerhouse takes on a gauntlet of prehistoric predators: a Jeep Wrangler 4xe racing through jungles, crossing rivers, and tackling rocky terrain, all while being pursued by seven different dinosaurs rendered by ILM. As Jeep CEO Bob Broderdorf put it, “Nothing handles ferocious frontiers quite like a Jeep 4×4 because nothing else is Jurassic-rated.”
Keep reading to learn more about the Jurassic Park Jeep Wrangler.
What Makes the Wrangler 4xe “Jurassic Rated”?
Hybrid Power & Prehistoric Challenge: With electric torque and gas backup, the Wrangler 4xe delivers silent yet fierce bursts of power, perfect for avoiding a charging T‑Rex or Spinosaurus.
Trail‑Rated Toughness: Jeep adds a sixth capability criterion: surviving a world where dinosaurs rule. Maneuverability, traction, articulation, ground clearance, water fording, and now—Jurassic toughness.
Eye‑catching Badge & Dealership Goodies: A limited‑edition “Jurassic Rated” emblem parallels the traditional Trail Rated badge. Most of the 2,000+ US dealerships are decking out showrooms with themed POS kits, dinosaur‑egg mirror hangers, claw‑mark decals, and the badge itself, available soon to South Phoenix consumers.
Jurassic World Jeep: The Tie‑In Campaign
Jeep and Universal Pictures launched a full‑blown 360 marketing push for Jurassic World Rebirth. Highlights include:
A long‑form commercial across Instagram, Facebook, TikTok, and a 30‑second broadcast spot
High‑impact out‑of‑home programs, including a Times Square billboard featuring a soaring Quetzalcoatlus over a Wrangler
Wrangler 4xe unveiled on‑stage at Mexico City’s CCXP and then front‑and‑center at the New York red carpet on June 23
Why Fans Will Love the Jurassic World Jeep
Jeep has a legacy with the franchise: Remember the original Jurassic Park chase in a 1992 Wrangler, followed by the Rubicon JL cameo in the Super Bowl spot for Jurassic World: Fallen Kingdom in 2018? Now, the partnership has evolved further. The Jurassic Park Jeep Wrangler is a modern co‑star. The Jurassic World Jeep integration places Jeep as a hero within the iconic IP, and with electrification onboard, the Jurassic World Rebirth Jeep showcases sustainability and swagger.
Final Take On the Jurassic Park Jeep Wrangler
The campaign isn’t just marketing—it’s an adventure. So, if your summer plans include heading for the wild or just catching Jurassic World Rebirth, look out for the Wrangler 4xe.
If you have any further questions about the Jurassic World Rebirth Jeep, contact Bill Luke Chrysler Jeep Dodge Ram. If you’re an adventurer or an explorer, the Jurassic World Rebirth Jeep is for you. Escaping dinosaurs is just one of the qualities that make this iconic off-roader so iconic. Visit our dealership in Phoenix, near Glendale and Laveen, today.